I read this in the May 15 issues of Market News, a publication of the American Marketing Association. I thought the information was important for insurance agents to know - bottom line is your Web site should speak to how you can help your customers, not how great your agency is (note: the text in italics is stuff I added myself):
The Seven Sins of Web Site Design
PRIDE: Talking only about yourself/your company: putting the CEO's picture on your home page.
GREED: Asking customers for so much information to register (quote) on your site that they decide it's not worth their time.
ENVY: Wanting every gadget and feature your competitors have on their sites.
WRATH: Making outrageous statements about your company or trying to frighten site visitors into working with you.
LUST: Emphasizing flashy content over substance.
GLUTTONY: Stuffing too much content onto your home page and other site pages, making the site difficult to read and difficult to connect with emotionally.
SLOTH: Being lazy in how you test your customer reasion and usage of your site. (And failing to keep it upddated with fresh, interesting information!)
